Free DA Checker — Check Domain Authority of Any Website

Enter a domain to check its DA

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How to use

  • Enter a full domain like example.com — no need to add https://
  • DA (Domain Authority) is a score from 0–100 by Moz predicting ranking strength
  • Higher scores generally mean stronger, more authoritative domains

Instantly check the Domain Authority (DA) of any website — free, no login required. Our DA checker provides a quick SEO overview of a single URL, helping you evaluate domain strength in seconds.

  • Check DA in one click
  • Download results as Excel/CSV
  • Updated for 2026 — accurate, fast, and 100% free

How to Check Domain Authority — 4 Simple Steps

  1. Copy and paste your website URL(s) into the input box above.
  2. Click the 'Check DA' button to start the analysis.
  3. View your complete results
  4. Click 'Download Excel Report' to save your DA PA results as a spreadsheet for reporting, client presentations, or ongoing SEO tracking.

That's it. No signup. No credit card. No software to install. Just accurate, Moz-powered domain authority data in seconds.

What is Domain Authority (DA)?

Domain Authority (DA) is an SEO metric developed by Moz that predicts how likely a website is to rank in Google and other search engine results. Measured on a logarithmic scale from 1 to 100, a higher DA score means your website has stronger ranking potential relative to competitors.

DA is calculated based on dozens of factors, with the most important being:

  • Number of unique domains linking to your site (referring domains)
  • Total backlink count and overall link quality
  • Moz Trust — how closely your site is linked to trusted .gov and .edu domains
  • Moz Rank — the link popularity of your domain
  • Domain age and historical authority signals
  • Spam score — the percentage of links associated with penalized sites

One critical thing to understand: Google does NOT use DA as a direct ranking factor. DA is a third-party metric created by Moz. However, it is widely used by SEO professionals as a reliable benchmark for comparing website strength, evaluating backlink opportunities, and tracking SEO progress over time.

What is Page Authority (PA)?

Page Authority (PA) is a companion metric to DA, also developed by Moz. While DA measures the strength of an entire domain, PA measures the ranking potential of a single individual web page. PA also scores on a scale of 1 to 100.

PA is particularly useful for:

  • Evaluating guest post opportunities — a site may have high DA but if the specific page has low PA, the backlink value may be limited
  • Identifying your strongest pages for link building campaigns
  • Understanding which competitor pages are hardest to outrank
  • Spotting pages on your own site that need more internal links or content improvement

Key difference: DA tells you about the whole website. PA tells you about one specific URL. A brand new blog post on a DA 80 site may only have PA 1 — use both metrics together for smarter SEO decisions.

What is Spam Score and Why Does It Matter?

Spam Score is a Moz metric that estimates the percentage of sites with similar features that have been penalized or banned by Google. It is expressed as a percentage from 0% to 100%. A higher spam score is a red flag.

  • 1–30% Spam Score = Low risk
  • 31–60% Spam Score = Medium risk — investigate further
  • 61–100% Spam Score = High risk — avoid these links

Never build backlinks from high spam score domains — it can harm your own site's authority and trigger Google penalties.

What is a Good Domain Authority Score in 2026?

There is no universal 'good' DA score — it depends entirely on your niche and competition. The right target is simply higher than your competitors, not a fixed number. Here is a practical reference guide:

DA Score Range

Rating

Typical Site Type

What It Means

1 – 20

Weak / New

New blogs, new local businesses

Normal for sites under 1 year old

21 – 40

Average

Local businesses, growing blogs

Can rank locally; needs more links

41 – 60

Good

Established niche sites, SaaS tools

Competitive for most mid-level keywords

61 – 80

Excellent

Well-known brands, high-traffic sites

Ranks well for competitive keywords

81 – 100

World-Class

Wikipedia, YouTube, Amazon, NYT

Dominates SERPs; extremely hard to achieve

 

Important: Because DA uses a logarithmic scale, going from DA 10 to DA 30 is far easier than going from DA 60 to DA 70. The higher you climb, the harder each point becomes. Set realistic, competition-relative targets rather than chasing arbitrary numbers.

How to Increase Your Domain Authority in 2026

Improving DA is a long-term strategy that requires consistent effort across multiple areas. There are no shortcuts. Here is what actually works:

1. Earn High-Quality Backlinks

Backlinks from authoritative, relevant websites are the single biggest driver of DA improvement. Focus on:

  • Guest posting on industry-relevant blogs with DA 40+
  • Creating linkable assets (original research, free tools, comprehensive guides) that attract natural links
  • HARO (Help A Reporter Out) and journalist link building
  • Broken link building — find broken links on authority sites and offer your content as a replacement
  • Digital PR campaigns — get mentioned in online news and publications

2. Remove Toxic and Spammy Backlinks

Bad links hurt your DA. Regularly audit your backlink profile using our DA checker combined with a backlink audit tool. Disavow links from high spam score domains, link farms, PBNs (Private Blog Networks), and irrelevant low-quality sites using Google's Disavow Tool.

3. Fix Technical SEO Issues

A technically sound website signals trustworthiness to both users and search engines:

  • Improve page load speed (Core Web Vitals)
  • Ensure full mobile responsiveness
  • Fix all broken internal and external links
  • Implement clean URL structures and proper canonical tags
  • Ensure HTTPS (SSL certificate) is active sitewide

4. Build a Strong Internal Linking Structure

Internal links distribute authority (link juice) across your site. Every new page you publish should receive internal links from relevant existing pages. Use descriptive anchor text and ensure your most important pages have the most internal links pointing to them.

5. Publish High-Quality, Original Content Consistently

Content that is genuinely useful, original, and well-researched attracts organic backlinks naturally. Sites with strong content programs consistently see DA growth over time. Aim for content that is the most comprehensive resource on its topic — Google rewards depth and expertise.

 

Frequently Asked Questions

Find answers to common questions about this tool

No. Google has repeatedly confirmed it does not use Moz's Domain Authority in its ranking algorithm. DA is a third-party predictive metric. However, the underlying factors that drive DA — high-quality backlinks, strong content, technical health — are exactly what Google does reward. So improving your DA indirectly improves your Google rankings.

Yes. Our DA DR Checker is 100% free to use. Simply enter any domain URL and click check — no account, no credit card, and no hidden limits. You can check as many domains as you need.

Domain Authority (DA) is created by Moz and uses over 40 signals including backlinks, spam score, and site quality indicators to predict a website's ability to rank. Domain Rating (DR) is created by Ahrefs and focuses exclusively on the number and quality of unique referring domains. DA gives a broader view of authority; DR gives a more direct measure of backlink strength.

There is no single "good" DA score — it depends entirely on your niche and competitors. As a general guide: 1–20 is low authority (new sites), 21–40 is developing, 41–60 is moderate and competitive, 61–80 is strong, and 81–100 is elite. The best strategy is to check your top 3–5 competitors using this tool and aim to match or surpass their scores.

Similar to DA, DR is a relative metric. A DR of 30+ is generally considered decent for small to mid-sized sites, while DR 60+ indicates a well-established domain with a strong backlink profile. Rather than targeting an absolute number, focus on building a DR that is higher than your direct competitors.

No. Domain Authority is a third-party metric created by Moz and is not used by Google in its ranking algorithm. However, the underlying factors that drive a high DA — like strong backlinks from reputable sites, quality content, and solid technical SEO — absolutely do influence Google rankings. DA is best used as a proxy indicator of your site's competitive strength.

Moz updates Domain Authority scores periodically based on fresh crawl data from the Moz Link Explorer index. Changes to your backlink profile today may not be reflected in your DA score for several weeks. It's recommended to check your DA monthly rather than daily to track meaningful trends.

Ahrefs updates Domain Rating scores on a rolling basis as their crawler discovers new and lost backlinks. Significant backlink gains or losses will typically be reflected in your DR within a few weeks. Monthly checks using our DR checker are sufficient for most SEO tracking purposes.

The most effective ways to improve DA are: earning high-quality backlinks from authoritative websites in your niche, creating original content that naturally attracts links, removing or disavowing toxic backlinks, improving your site's technical SEO, and publishing consistently over time. DA improvement is a long-term process — focus on month-over-month growth rather than overnight results.

DR is driven almost entirely by backlinks, so the primary strategy is earning links from high-DR websites. Every new unique referring domain that links to your site contributes to your DR growth. Focus on quality over quantity — one link from a DR 70 site outweighs dozens of links from DR 5 sites. Guest posting, digital PR, and creating linkable assets (data studies, free tools, original research) are the most scalable methods.

Yes. You can enter any domain — including your competitors' websites — to check their DA and DR scores instantly. This is particularly useful for competitive analysis, identifying the authority gap between your site and top-ranking competitors, and setting realistic link building targets

Different SEO tools use different crawl databases and algorithms to estimate domain authority. Moz's DA is based on Moz's web index; Ahrefs' DR is based on Ahrefs' crawl data. Since no third-party tool has the same index as Google, scores will vary between platforms. The important thing is to track your score consistently using the same tool over time, rather than comparing absolute numbers across different platforms.